Portfolio of Jason Meredith

Here are work samples and career highlights of Jason Meredith. A career dating back to 1998 of diverse work, projects, and companies. From search engine optimization (SEO) to project management to web development to marketing and branding.

Website Redesign

United Mail
June 2017 - November 2017

The redesign of united-mail.com was another large undertaking that Jason solely worked on. This included socializing the redesign, website architecture, design, development, imagery, SEO, testing, and launch.

  • Increased web leads by 135%
  • Added more than 200 pages for SEO
  • Developed on Bootstrap framework, with a Wordpress blog
  • Increased web sessions by 69%
  • Increased users by 82%
  • Managed Google Ads and landing pages
  • Schema markup

Social Media Management

August 2012 - March 2017

When Jason joined e-Hazard in 2012, they had a very small social media foot print. Over the years, he built a loyal audience through education, humor, and valuable content. Jason managed the companies LinkedIn, Twitter, YouTube, and Facebook accounts.

  • Grew Facebook from 500 to more than 6,000 follows
  • Developed campaigns to promote new products and services
  • Created original content that was shared nearly 500,000 times
  • Managed social media boots and advertising
  • Build and maintained content calendar, and scheduled posts vis Sprout Social

Website Redesign

October 2014 – October 2015

The website redesign of e-hazard.com was the largest project that Jason had solely worked on. It took him nearly a year to plan, develop, test, and launch. The new site includes Google Analytics, XML sitemaps, Google Ads landing pages, and more.

  • Site ranks on Google's first page for all key search terms
  • Website is over 250 pages with hundreds of support files
  • Developed on Bootstrap framework (HTML5, CSS)
  • Created website architecture and naming convention of directories and pages
  • Site features over 60 pages of content designed for SEO
  • Designed CMS to edit training classes schedule
  • Responsive design for all devices

Search Engine Optimization

July 2012 – March 2017

Jason has been actively involved with SEO since 2007 during his tenure at Humana. He attended SMX West in 2014, and currently registered to attend SMX West 2017. He has the knowledge for improving organic page rankings through best practices, and a passion for optimizing websites to achieve business goals.

  • On the first page of Google for all key search terms
  • Using all "white hat" SEO practices
  • Implemented schema markup code to enhance SEO
  • Measured traffic via Google Analytics
  • Developed link building strategies
  • Wrote blog article on How Search Engine Optimization Works

Marketing and Branding

July 2012 – March 2017

As the Brand & Marketing lead, Jason helped shape the brand of e-Hazard. This included an updated logo, tagline, design elements, and imagery.

  • Worked with marketing team to update and establish the company's brand
  • Created campaigns for conferences and trade shows
  • Created print marketing materials for events

College Loan Corporation
April – August 2002

Jason was part of a small team contracted to overhaul College Loan Corporation's brand. Their old image was dated so the group took a clean and simple direction. These timeless characteristics allowed the brand to evolve organically over the years while keeping the integrity of the set guidelines of the brand.

  • Created logo and new brand colors
  • Standardized icons
  • Designed interchangeable expo booth

Project Management

October 2005 – October 2008

Out of 14 candidates, Jason was hired as a Marketing Web Consultant within Humana's Digital team. During the 3 years in this position Jason wore a lot of hats: he worked on 2 redesigns of www.humana.com and drove the redesign of the Physician Finder Plus tool in 2006; he was the lead project manager on several pharmacy initiatives;and he managed vendors, worked with budgets, and developed and delivered presentations to corporate stakeholders.

Jason won 2 Star Awards, and the Digital Team's Growth Driver award on several occasions in this role.

  • Project manager on many high-profile projects
  • Vendor and contractor management
  • Delivered code to IT groups for web projects
  • Led website usability sessions
  • Created architect and wireframes for website project
  • Presented presentations to senior management
  • Rocked out as the drummer of the marketing department's band, The Enrolling Stones

Search Engine Marketing

December 2012 - March 2017

Jason develop and implement SEM campaigns such as Google AdWords, Bing/Yahoo Search Advertising, banner ads, social media campaigns, as well as organic search results.

  • Managed Google AdWords, and Bing Ads accounts
  • Keyword research and competitor analysis
  • Created one-off AdWords campaigns for specific events
  • Wrote copy and managed budgets
  • Used Google AdWords to measure PPC results

Public Speaking

Press Conference
October 2009

Jason and his daughter were asked to speak in Frankfort, KY, on the topic of Distracted Driving. This is a very personal story that was featured in the August 2009 issue of Seventeen Magazine.

  • Addressed the media on the dangers of texting and driving
  • Developed and delivered presentation
  • Helped to raise awareness of risks of distracted driving

Interactive Online Tour

November – December 2007

In 2007 Jason was one of two project managers who was given a large budget to develop an interactive tour of Humana's secured member portal, MyHumana. The purpose was to highlight the features of the portal through engagement and education. Jason worked with ad agency LBi of Atlanta (now DigitasLBi) on this project.

  • Managed $150,000 budget
  • Created and edited initial outline and script
  • Selected actor and voice-over talent for project
  • Provided feedback during production to capture tone
  • Worked with agency on post production edits
  • Finished project on time and within budget

Published Photography

Various Publications

My photos have been seen in many publications, events, television programs, an international ad campaign, and online. I'm known for my simple and candid photography. Here are some of the places my photos have appeared.

  • Seventeen Magazine
  • Virgin Mobile Ad
  • Distracted Driving Summit - Washington, D.C.
  • Gift Trap (board game)
  • Kentucky Public Television (KET)